One of the downsides of product management is that it is viewed quite differently by different groups. Knowing this helps the product manager set expectations accordingly.
In 20 years of various product management roles, I have uncovered some truths that seem universal.
Features don't sell product, value does, but lacking some ubiquitous features may mean losing the sale. Balance is key.
Product managers are a breed apart, often central to strategy and execution. What makes for a good product manager?
One core aspect of the product and marketing role is to get insight on the competitive landscape. Apart from what you can find from their websites, you will want to dig deeper, and gain understanding of their business. Fortunately, there are several...