Tag: Pricing

Total 7 Posts
Product Management is key in the art and practice of establishing pricing of their products. This is the key lever we have to affect profitability of our products and services
October 09, 2018

What if Other Groups set Prices

Pricing is crucial, and this is a look at the repercussions of other groups being in charge of pricing. Don't let that happen!
Author image Geoffrey Anderson
June 23, 2016

Reference Pricing

Product Management owns pricing, and understanding the concept of reference pricing is key to being effective in setting prices for products
Author image Geoffrey Anderson
May 10, 2016

Pricing Foundations

Need to price something? This post can help you understand the basics. An initial overview of the concepts, and a lead in to more advanced topics
Author image Geoffrey Anderson
April 28, 2016

Pricing - the most important lever

Diving deeper into pricing, and what a product manager should be cognizant of. Tip of the iceberg, but it is our most important lever on profit
Author image Geoffrey Anderson
April 26, 2016

E-commerce and the Reference Price

You can't understand pricing without the concept of the reference price. This is a practical example, that illustrates the importance
Author image Geoffrey Anderson
April 07, 2016

On Pricing - Getting to the Economic Value

A wonky post on getting to the economic value on the path to establishing a price. Good Product Management grist here!
Author image Geoffrey Anderson
March 24, 2016

Pricing

A high-level thought exercise around pricing, using some familiar examples to demonstrate fundamentals for product management
Author image Geoffrey Anderson
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