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SVPMA July Meeting – Steven Haines

On Wednesday, July 6th, I attended the SVPMA monthly meeting. This time was different from the usual invited speaker, it was Steven Haines of Sequent Learning who hosted a “role play” of a cross functional product meeting.

An interesting role play, Steven lined up 6 victims willing participants, to represent the major functional groups in an organization, Product Management, Operations, Sales, Marketing, Customer Support, and Development, providing each of them a backstory to guide their motivation.

Additionally, a scenario of a product group as part of a large company that had good initial revenue and traction, but beginning to really falter in the middle of the third year. Provided to the audience was a financial balance sheet, some KPI’s, and a short summary of the history.